The Senior Business Analyst will support the Revenue Management Brand Performance and Support team. The Business Analyst is responsible for developing, maintaining and executing tools from multiple data sources to analyze the performance of WHG brands and internal organizations.
He/She will analyze and report organizational performance trends and business intelligence in order to enhance pricing and revenue-related decisions. He/She will produce insightful data models and analyses that have a positive impact on Revenue Management results . He/she is expected to fully understand various data sources (internal and external) in order to extract relevant data to build reports and models that support Revenue Management decisions. He/She will also assist in development and implementation of reports/tools that support the diagnostics required to provide actionable recommendations to WHG brands and internal departments (examples include but not limited to: Brand business reviews and Operational levers, marketing recommendations, revenue opportunity models, booking pace analysis, analyzing and suggesting optimal pricing and discounting, market segments and rate codes, competitive analysis, etc). The Business Analyst is expected to support the implementation of such tools and solutions through successful engagement of internal and external stakeholders.
Develop, maintain and execute analytic tools and data bases in support of the Brands and internal organizations in various WHG systems for Performance & Support team; Analyze and cross reference data to uncover potential opportunities and incongruities. Analyze raw data and provide trend insights for the Revenue Management Performance & Support team
Perform various tasks for the Performance & Support team, including but not limited to: Brand RM business reviews, running weekly reports out of WHG systems, EC business snapshots, and running other ad hoc reports or analyses as requested.
Provide ad-hoc analytical reports as needed.
Work with Business Intelligence Group to obtain data necessary to provide analytic support to the team.
Work consists of routine tasks, processes, or operations. The Analyst selects and applies several clearly prescribed, standard policies and procedures. Choosing between a few clear choices or discussing them with a supervisor solves problems. Work requires involvement in projects that result in new ideas or methods. Improved methods generally affect the immediate department. Incumbent follows standard procedures in a predefined order for each assignment. Alternative courses of action require Supervisor approval. Problems generally involve the selection of standard procedures, organizing work, and checking results. Answers are usually found by selecting from specific choices defined in standard work policies or procedures. Requires regular contact within the department and periodic contacts with other departments, supplying or seeking information on specialized matters.
Though difficult to quantify, the position has a revenue impact as it relates to ensuring Brand Standards, Revenue Management Policies, and Best Practices are adhered to. All these are designed to generate incremental revenues, customer loyalty, and increase brand awareness for properties minimizing opportunity costs of not having adequate rates and inventory available for sale across various channels. The position also has a revenue impact as it relates to supporting the brands and other internal organizations which directly and indirectly impacts hotel top line revenues.
Must be able to convey information and ideas clearly. Strong analytical skills and ability to model, translate, and present metrics into actionable proposals. Must be able to evaluate and select among alternative courses of action quickly and accurately. Ability to analyze and present findings from quantitative data. Must have the ability to assimilate information, data, etc., from disparate sources and consider, adjust or modify to meet the constraints of the particular need. Ability to analyze and present findings from quantitative data. Must have the ability to assimilate information, data, etc., from disparate sources and consider, adjust or modify to meet the constraints of the particular need. Must be able to work well in stressful situations, including ability to handle internal guest questions and concerns with satisfactory results. Must be able to show initiative in job performance, including anticipating what needs to be done before it becomes a necessity. Must maintain composure and objectivity under pressure. Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary under the supervision of the Director Performance & Support. Must have the ability to assimilate information, data, etc., from disparate sources and consider, adjust or modify to meet the constraints of the particular need. Must be effective at listening to, understanding, and clarifying the concerns and issues raised by co-workers and guests. Must be able to work with and understand financial information and data, and basic arithmetic functions.
Bachelor's degree in Business, Mathematics/Applied Statistics, Economics, Finance, or closely related field. 1-5 years of relevant experience; MBA/Masters a plus. Excel skills required; Strong understanding of SQL and VBA a plus SAS or statistical software knowledge a plus Excellent communication skills (spoken and written).