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DIGITAL AUDIENCE ANALYTICS ARCHITECT MANAGER

Location
Chicago, IL

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Position summarynnu00a0nu00a0nDigital Audience Analytics Architect Managernu00a0Understanding the digital space and preparing for whatu2019s next is at our core. We help clients reimagine how profits are made, how relationships are created and managed; we reshape how work gets done, and rewire the competitive fabric of entire industries.nWork youu2019ll donu00a0nnAs a Manager you will bring considerable technical, functional, and product expertise to deliver effective solutions to clients.nnServe as an integrator between business needs and technology solutions, helping to create technology solutions to meet clientsu2019 business needs.nnnDefining systems strategy, developing system requirements, designing and prototyping, testing, training, defining support procedures and implementation.nnnPerform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationships at peer client levels.nnu00a0nnThe teamnAdvertising, Marketing u0026 CommercenOur Advertising, Marketing u0026 Commerce team focuses on delivering marketing and growth objectives aligned with our clientsu2019 brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act.u00a0 We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clientsu2019 marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.nu00a0nWe serve our clients through the following types of work:nu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Cross-channel customer engagement strategy, design and developmentnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 (web, mobile, social, physical)nu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 eCommerce strategy, implementation and operationsnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Marketing Content and digital asset management solutionsnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Marketing Technology and Advertising Technology solutionsnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Marketing analytics implementation and operationsnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Advertising campaign ideation, development and executionnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Acquisition and engagement campaign ideation, development and executionnu2022u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 Agile based, design-thinking, user-centric, empirical projects that accelerate resultsnu00a0nQualificationsnu00a0nnRequired:nu00a0Responsible for the design and implementation of DMP solutions that deliver on customeru2019s business and functional goalsnu00a0Possess strong analytical skills and demonstrable experience designing and managing DMP solutionsnWork with marketing and business stakeholders to develop test cases and help them understand the insights and optimization opportunitiesnDevelop u0026 outline audience testing strategy recommendations as needed to help clients better understand their consumer basenAssess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the marketplacenBacheloru2019s degree; MBA preferrednTwo years in onsite functional or technical roles on at least four full-lifecycle projects, with strongu00a0 implementation expertise in at least two of the following technologies:ntu00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 - DMPu2019s (Adobe Audience Manager, BlueKai, etc.)ntu00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0u00a0 - DSPu2019s (Adobe Media Optimizer, DoubleClick, Media Math)nCustomer Data u2013 familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channelsnExperience with ad technology (DMPs, DSPs, Ad servers, Ad Exchanges, Cross-Device Tracking platforms, etcu2026)nExperience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad deliverynExperience with Doubleclick or other relevant ad-serving tools.nExperience with data onboarding solutionsnFamiliarity with offline data environments (i.e. CRM systems, email platforms, data lakes)nStrong verbal and writing skills (writing samples helpful)nProject management skills in delivering on time solutions that routinely exceed customer needs.nExceptional organizational, presentation, and communication skillsnu00a0Ability to travel to client sites 80-100% of the time,

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