Advertising & Analytics - Sr. Marketing Database Manager
AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlusSM, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).
As a Senior Marketing Database Manager, the successful candidate will:
Work on a variety of cross-channel marketing analytics projects to improve customer targeting and marketing efficiencies with increasing ROI
Analyze customer behavior and product subscription, as well as utilizing third party data and be responsible for creating campaign targets and assigning them with the most efficient AD channels
Provide closed loop campaign reports or help 3 rd party vendors acting as safe heaven, to provide the campaign reports and insights, making recommendations for future campaign strategies
Test and validate raw data, analytics method, statistical models and target lists, ensuring accuracy and clean to serve into campaign, working closely with 3 rd party data vendor, IT, and big data team
Produce meaningful KPI dashboards
Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science, or similar disciplines
Minimum 4 to 5 years of experience in BI, Business Analytics or Data Science
Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language
Experience using Tableau, Cognos or other OLAP cube/data visualization and reporting package
Working knowledge of statistics, predictive modeling, and machine learning
Must have worked in big data environment and have ability to deliver insights and recommendations to non-technical audiences
Website : http://www.att.com
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.