Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
Similar Jobs
Business Analyst, Platform Services, F&R
Thomson Reuters
New York City, NY
Apply Now >
Business Analyst
Morgan Stanley
New York City, NY
Apply Now >
Pricing Analyst, US Pricing
American Express Company
New York City, NY
Apply Now >
Senior Business Systems Analyst
Microexcel Inc
Secaucus, NJ
Apply Now >
Project / Program Manager (257320)
Randstad Pty Limited
Brooklyn, NY
Apply Now >
View more jobs in New York City, NY
View more jobs in New York

Job Details

Advertising amp Analytics - Sr. Marketing Database Manager

Company name
AT&T Inc.

Location
New York City, NY

Apply for this job






4 hit(s)  

Profile

Advertising & Analytics - Sr. Marketing Database Manager

in

New York

New York

AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlusSM, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).

As a Senior Marketing Database Manager, the successful candidate will:

Work on a variety of cross-channel marketing analytics projects to improve customer targeting and marketing efficiencies with increasing ROI

Analyze customer behavior and product subscription, as well as utilizing third party data and be responsible for creating campaign targets and assigning them with the most efficient AD channels

Provide closed loop campaign reports or help 3 rd party vendors acting as safe heaven, to provide the campaign reports and insights, making recommendations for future campaign strategies

Test and validate raw data, analytics method, statistical models and target lists, ensuring accuracy and clean to serve into campaign, working closely with 3 rd party data vendor, IT, and big data team

Produce meaningful KPI dashboards

Supervisory: No.

Additional Information:

Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science, or similar disciplines

Minimum 4 to 5 years of experience in BI, Business Analytics or Data Science

Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language

Experience using Tableau, Cognos or other OLAP cube/data visualization and reporting package

Working knowledge of statistics, predictive modeling, and machine learning

Must have worked in big data environment and have ability to deliver insights and recommendations to non-technical audiences

Company info

AT&T Inc.
Website : http://www.att.com

Company Profile
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

Similar Jobs:
Business Intelligence Marketing Analyst
Location : Florham Park, NJ
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial c...
Project / Program Manager
Location : Brooklyn, NY
Ref ID: 04860-9501309675 Classification: Project Leader/Manager Compensation: $34.00 to $34.00 per hour ** If interested in applying for this position, please send an updated copy of your resume to [Click Here to Email Your Resum...
Junior Investment Analyst
Location : New York City, NY
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 4 year college degree, in a business-related field. We are also driven to work harder and do what it tak...
I found a new job! Thanks for your help.
Thomas B - ,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
BusinessAnalystCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
BusinessAnalystCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 BusinessAnalystCrossing - All rights reserved. 169